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"Frugal Editor is right on, engaging, and full of great information and resources."  ~ Patti Kokinos, author Angel Park: A Novel.

 

In the spirit of sharing with other authors, each page of this website will contain a tip intended to help authors write or promote better.

 

 

 

Tip

Reviews are important to a book's success but not as essential as many authors are led to believe. In The Frugal Book Promoter, Carolyn Howard-Johnson suggests pursuing feature stories, interviews and awards as means of letting readers know about you.

  Find tips on writing, promotion or tech on every page of this website. 

  

View Carolyn Howard-Johnson's profile on LinkedIn

 

Tracings, a chapbook of poetry by Carolyn Howard-Johnson

Winner Military Writers Society of America's Award of Excellence and Compulsive Readers Ten Best Reads award.

Review by:  David Herrle, Editor,  SubtleTea.com.

 

TRACINGS is quite impressive.  I've gone through it again.  There is something in [Howard-Johnson's] poetry that is ... more subdued in from her prose.  This is not to say her prose is lesser - it's pleasantly different.  I can read and enjoy her fiction then read her poetry for seemingly less guarded and even sexier expression and reverie. 

Highlights: "From the Observation Deck," "Portraits and Poses," "A Reel Life Running," "Perfectly Flawed," and "Whiling Summer's Hours."  These are just my faves.  The other pieces are quite worthy.

I'm a fan of winning lines rather than overall poems.  [Howard-Johnson] delivers heartfuls:

  1. "their mandibles working like fingers massaging sourdough,"

  2. "stick like early stars to the side of a huge aqua glass bowl,"

  3. "plunked among the saints,"

  4. "Mother feeble, a snap bean waiting,"

  5. "a replica of my birthsky,"

  6. pulled taffy,  whisked meringue, they melt, struggle to be named,"

  7. "Utah's lights snuff, quickly, quickly, silver sequins turn dark until the skyline disappears against deep velvet,"

  8. "scoop pollen from the stamens of holly hocks that grew wild along the barbed wire fences."

 Typical of chapbooks, Tracings  comes with selected endpapers and a satin bookmark. It is was named for excellence by the Military Writers' Society of America and to the Compulsive Reader's Top Ten list.

 

Review of The Frugal Book Promoter by Carolyn Howard-Johnson

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Throughout the book are quotes and suggestions from well known self-publicists and experts in the publicity field, along with a wealth of anecdotal information from Howard-Johnson’s own considerable experience. There are lots of examples, as well as some practical templates that readers can modify to suit their own needs, checklists, and a wealth of hyperlinks to other sources, some well known and some fairly secret.


Reviewed by Magdalena Ball for The Compulsive Reader and Midwest Review

The Frugal Book Promoter
By Carolyn Howard-Johnson
Star Publish
ISBN 1-932992-11-8, July 2004
248 page E-book, $9.00usd, trade paperback available on Amazon.com


I can’t think of a better book promoter than Carolyn Howard-Johnson. She really practices what she preaches, sending out ceaseless media releases, making every word she writes counts, branding herself through the judicious and regular use of the byline, and networking in a kindly, and effective way that extends way beyond the boundaries of her immediate location. If you think that this kind of promotion is an incidental part of your new book’s life, think again. As Howard-Johnson knows better than anyone, it simply isn’t enough to rely on a publisher to publicize your book. Small publishers can’t afford to, and large ones will only spend big dollars on famous names. As with all of Howard-Johnson’s work, The Frugal Book Promoter is written in clear, down to earth prose which will make you feel as though you’ve known the author all your life. The book is full of handy, easy to remember tip sheets and ideas which can be as simple as pulling out an old piece of work, reworking it, and sending it off to a new market, or as complex as managing an entire book launch, or putting together a media kit:

How does this writing and publishing help you promote your book? It’s all about something called branding (see chapter two). Every time your byline appears, you are making editors, agents, webmasters, and other writers aware of you and what you do. Every time you are published, for pay or not, your tagline appears complete with a link to your website, your e-mail address or a bookseller’s site. Every time you are published, that achievement becomes part of your résumé, part of your media kit, part of the confidence you need to promote with your chin up and a brave smile on your face.

The Frugal Book Promoter covers things like the nature of Public Relations, the all-important concept of self-branding, taglines, pulling together a pitch, a step by step guide to building a media kit, building credentials, using other forms of writing to sell your book, creating a newsletter, using writer’s conferences, networking, setting up a website, creating mailing lists, working with contracts, whether you should hire a publicist, how to design a good book cover, using blurbs, getting a professional photo, using promotional items, how to capture the publicity editor’s attention, using postcards, obtaining and using book reviews, getting media interviews, television and radio, book expos, reading groups, book signings, using free e-books, and lots more. Throughout the book are quotes and suggestions from well known self-publicists and experts in the publicity field, along with a wealth of anecdotal information from Howard-Johnson’s own considerable experience. There are lots of examples, as well as some practical templates that readers can modify to suit their own needs, checklists, and a wealth of hyperlinks to other sources, some well known and some fairly secret.

There aren’t many books on this topic on the market, and Howard-Johnson’s is a very practical and easy to use guide which every new author should have. Don’t wait until your book is on the market before you get hold of the Frugal Book Promoter. Howard-Johnson makes the point that it is never too early to begin branding yourself and working the media, and suggests putting your media kit together before you finish your book. Nor do you need to spend a fortune to get your name and book out in the public eye. The low cost, and even fun suggestions in this book are worth media gold.

The book is available now as an e-book from http://www.ebookad.com and will be released as a hard copy book on the first of September and can be pre-ordered at http://www.bn.com


 

Review of The Frugal Editor

Christy's Bookshelf at Midwest Book Review

The Frugal Editor
Carolyn Howard-Johnson
Red Engine Press
Branson, MO
9780978515874 $18.95

Reviewed by Christy Tillery French



As the literary market continues to tighten its proverbial belt, today's writer must assume more of the responsibilities surrounding book publishing than ever before. No longer can a writer depend on a publisher or agent to accept a manuscript in need of editing, and submitting a manuscript that isn't as near perfect as possible will, in all probability, result in rejection. To the rescue comes acclaimed author Carolyn Howard-Johnson with The Frugal Editor, the latest in her How to Do It Frugally series. This little gem is a must-have for any writer, published or not, bestselling or unknown. Filled with valuable tips, The Frugal Editor touches on all aspects of self-editing, such as how to spot common grammatical errors, from superfluous adverbs to confusing dangling participles, as well as how to organize the workspace, format the manuscript, and use Word's tools to the fullest. Also included are sample query and cover letters, and pointers on correcting intrusive taglines, when to use an ellipsis, and correct spacing, to name a few. The book takes the reader step-by-step through the editing process, from rough draft to galley. No questions are left unanswered, no topics left uncovered. This generous writer goes so far as to recommend resources through other books and websites, with plenty of advice from agents and editors.

The Frugal Editor is one of those reference books every writer should have by their computer for constant use and study. Highly recommended
.

 

THIS IS THE PLACE, by Carolyn Howard-Johnson

Reviewed by Kim Jacobsen

This is a beautifully painted portrait of words depicting life in 1950’s Utah and the bigotry that existed for non Mormons. A bigotry that still exists today.

For those of us who don’t often use words such as bigotry, we must first realize that "it" comes in many sizes, shapes and colors. THIS IS THE PLACE portrays the story of a young, non Mormon woman growing up in an age and place that was strict with its standards and beliefs.

Author, Carolyn Howard-Johnson, weaves a story about one family and the generational battles with one particular type of bigotry - religious bigotry. The barrier created by believers and non believers is so huge that it changes the course of life for members of this family. Happiness becomes aloneness. Love becomes intolerance. People tied together by the bonds of family and blood dissipate into a changing history.

Life is difficult for these hard working people and the bias that clings to the non Mormons is another burden for them to carry. Their guilt and independent beliefs wage a tug-o-war within their own hearts. Even within the family unit there is always an underlying need to convert the non believers.

The characters within the pages of this story are instantly lovable and unbelievably real. So much so that the reader can’t help but feel compassion and sorrow for their predicament. As the reader, we long to find a way to reach out and help them through the trying times, but Ms. Howard-Johnson keeps us moving ever forward through this glorious walk back in a time not familiar to many, not remembered by most.

Utah is an entire state that stands with strong beliefs and dogged determination to convert all that are not Mormon. The importance of this determination cannot be swayed by love, marriage, blood or independence.

Carolyn Howard-Johnson’s words sing like Grandma Harriet’s piano keys. The written word has never before congealed into such a beautiful tale.

 

Harkening: A Collection of Stories Remember by Carolyn Howard-Johnson

Reviewed by Rolf Gompertz
Author of Abraham, The Dreamer: An Erotic and Sacred Love Story, UCLA instructor and former publicist for NBC


What is "harkening"? According to the dictionary, harkening means: to listen attentively; to give heed.
It is what Carolyn Howard-Johnson has done. She has harkened to the experiences of her life. She has harkened to the individuals who have peopled her life. She has harkened to her inner voice.
 

Howard-Johnson has written a most extraordinary book. "HARKENING: A Collection of Stories Remembered" is neither fact nor fiction, but reality, HER reality.


"This book," she explains in her Introduction, "is made from my own memories and the harkenings of others. I liken the process of recording them to a child who listens to adult conversation with nuances that she doesn't quite understand; she must fill out the meaning with her own experiences." The author asks, "Isn't a writer's truth more truthful than fact?" She calls her stories, "creative nonfiction."
 

The author travels back and forth in time and place - to Utah where she was born and raised, to the Los Angeles area, where she lives now, and to other places that have figured in her life. Though connected, each story also stands alone. In each case, Howard-Johnson goes in search of the truth that lies at the
heart of some person, some encounter, some experience. She uncovers layer upon layer and plummets secrets, until she arrives at some precious gem of truth.
 

"Howard-Johnson has an uncanny eye and ear for tell-tale facts, definitive feelings and penetrating remarks. Like an artist, selecting the right color, she finds the fitting word, the striking image, the memorable phrase:
 

What is most extraordinary about "HARKENING: A Collection of Stories Remembered" is that the author shows us that the seemingly ordinary moments and events of our lives are anything but ordinary. She shows us that they contain kernels of deep meaning and profound truth -- if we allow them to speak to us, and if we will harken with courage, honesty and love.
 

"HARKENING: A Collection of Stories Remembered," by Carolyn Howard-Johnson, is a profoundly meaningful and enjoyable book written by a skilled, honest, extraordinary writer and story-teller.
----------
Rolf Gompertz is the author of eight books, including,
"Abraham, The Dreamer/An Erotic and Sacred Love Story," a
provocative, biblical novel about Abraham, his wife, Sarah, and
"the other woman," Hagar. The paperback may be browsed and
ordered at http://www.iUniverse.com , http://www.amazon.com ,

 



Review of The Great First Impression Book Proposal
5.0 out of 5 stars Here's How to Create a Winning Book Proposal, November 15, 2007
By  Terri Marie "Award-winning Author, www.spirit... (Sedona, AZ) - See all my reviews
(REAL NAME)   
 
Any good writer can write a great book proposal. That is what Carolyn Howard-Johnson will show you how to do very quickly in this beautiful little short. This book helps you clarify the information you need to get and impress the publishing world. Be yourself, yet create a winning proposal for your book.

As always Carolyn's speciality is giving you specific and brilliant tips. She show you "exactly how-to-do's. " Then you add your creativity to the mix and you're done!

 

 

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Disclaimer
You are encouraged to download and reprint much of what you find on this site.
If you choose to do so, please include bylines, taglines and copyright tag. 
For those who prefer express permission, contact Carolyn Howard-Johnson at
HoJoNew@aol.com and she will put you in touch with the owner of the creative material.

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