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"Frugal Editor
is right on, engaging, and full of great information and resources." ~
Patti Kokinos, author
Angel
Park: A Novel.
In the spirit of sharing with other authors, each page
of this website will contain a tip intended to help authors write or promote
better.
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Tip
Reviews are important to a book's success but not as
essential as many authors are led to believe. In The
Frugal Book Promoter, Carolyn Howard-Johnson suggests
pursuing feature stories, interviews and awards as means of
letting readers know about you.
Find tips on writing, promotion or
tech on every page of this website.
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Tracings, a chapbook of poetry by
Carolyn Howard-Johnson
Winner Military Writers Society of America's
Award of Excellence and Compulsive Readers Ten Best Reads award.
Review by: David Herrle, Editor, SubtleTea.com.
TRACINGS is
quite impressive. I've gone through it again. There is something
in [Howard-Johnson's]
poetry that is ... more subdued in from her prose. This is not to
say her prose is lesser - it's pleasantly different. I can read and
enjoy her fiction then read her poetry for seemingly less guarded
and even sexier expression and reverie.
Highlights: "From the Observation
Deck," "Portraits and Poses," "A Reel Life Running," "Perfectly Flawed," and
"Whiling Summer's Hours." These are just my faves. The other pieces are
quite worthy.
I'm a fan of
winning lines rather than overall poems. [Howard-Johnson] delivers heartfuls:
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"their
mandibles working like fingers massaging sourdough,"
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"stick like early stars
to the side of a huge aqua glass bowl,"
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"plunked among the saints,"
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"Mother
feeble, a snap bean waiting,"
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"a replica of my birthsky,"
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pulled taffy,
whisked meringue, they melt, struggle to be named,"
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"Utah's lights snuff,
quickly, quickly, silver sequins turn dark until the skyline disappears
against deep velvet,"
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"scoop pollen from the stamens of holly hocks that
grew wild along the barbed wire fences."
Typical
of chapbooks, Tracings comes with selected endpapers and a
satin bookmark. It is was named for excellence by the Military Writers'
Society of America and to the Compulsive Reader's Top Ten list.
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Throughout the book are quotes and suggestions
from well known self-publicists and experts in the publicity field,
along with a wealth of anecdotal information from Howard-Johnson’s own
considerable experience. There are lots of examples, as well as some
practical templates that readers can modify to suit their own needs,
checklists, and a wealth of hyperlinks to other sources, some well known
and some fairly secret.
Reviewed by Magdalena Ball for
The Compulsive Reader and Midwest
Review
The Frugal Book Promoter
By Carolyn Howard-Johnson
Star Publish
ISBN 1-932992-11-8, July 2004
248 page E-book, $9.00usd, trade paperback available on Amazon.com
I can’t think of a better book promoter than Carolyn Howard-Johnson. She
really practices what she preaches, sending out ceaseless media
releases, making every word she writes counts, branding herself through
the judicious and regular use of the byline, and networking in a kindly,
and effective way that extends way beyond the boundaries of her
immediate location. If you think that this kind of promotion is an
incidental part of your new book’s life, think again. As Howard-Johnson
knows better than anyone, it simply isn’t enough to rely on a publisher
to publicize your book. Small publishers can’t afford to, and large ones
will only spend big dollars on famous names. As with all of
Howard-Johnson’s work, The Frugal Book Promoter is written in clear,
down to earth prose which will make you feel as though you’ve known the
author all your life. The book is full of handy, easy to remember tip
sheets and ideas which can be as simple as pulling out an old piece of
work, reworking it, and sending it off to a new market, or as complex as
managing an entire book launch, or putting together a media kit:
How does this writing and publishing help you promote your book?
It’s all about something called branding (see chapter two). Every time
your byline appears, you are making editors, agents, webmasters, and
other writers aware of you and what you do. Every time you are
published, for pay or not, your tagline appears complete with a link to
your website, your e-mail address or a bookseller’s site. Every time you
are published, that achievement becomes part of your résumé, part of
your media kit, part of the confidence you need to promote with your
chin up and a brave smile on your face.
The Frugal Book Promoter covers things like the nature of Public
Relations, the all-important concept of self-branding, taglines, pulling
together a pitch, a step by step guide to building a media kit, building
credentials, using other forms of writing to sell your book, creating a
newsletter, using writer’s conferences, networking, setting up a
website, creating mailing lists, working with contracts, whether you
should hire a publicist, how to design a good book cover, using blurbs,
getting a professional photo, using promotional items, how to capture
the publicity editor’s attention, using postcards, obtaining and using
book reviews, getting media interviews, television and radio, book
expos, reading groups, book signings, using free e-books, and lots more.
Throughout the book are quotes and suggestions from well known
self-publicists and experts in the publicity field, along with a wealth
of anecdotal information from Howard-Johnson’s own considerable
experience. There are lots of examples, as well as some practical
templates that readers can modify to suit their own needs, checklists,
and a wealth of hyperlinks to other sources, some well known and some
fairly secret.
There aren’t many books on this topic on the market, and
Howard-Johnson’s is a very practical and easy to use guide which every
new author should have. Don’t wait until your book is on the market
before you get hold of the Frugal Book Promoter. Howard-Johnson makes
the point that it is never too early to begin branding yourself and
working the media, and suggests putting your media kit together before
you finish your book. Nor do you need to spend a fortune to get your
name and book out in the public eye. The low cost, and even fun
suggestions in this book are worth media gold.
The book is available now as an e-book from http://www.ebookad.com and
will be released as a hard copy book on the first of September and can
be pre-ordered at http://www.bn.com |

Review of The Frugal
Editor
Christy's Bookshelf at
Midwest Book
Review
The Frugal Editor
Carolyn Howard-Johnson
Red Engine Press
Branson, MO
9780978515874 $18.95
Reviewed by Christy Tillery French
As the literary market continues to tighten its proverbial belt, today's
writer must assume more of the responsibilities surrounding book publishing
than ever before. No longer can a writer depend on a publisher or agent to
accept a manuscript in need of editing, and submitting a manuscript that
isn't as near perfect as possible will, in all probability, result in
rejection. To the rescue comes acclaimed author Carolyn Howard-Johnson with
The Frugal Editor, the latest in her How to Do It Frugally series. This
little gem is a must-have for any writer, published or not, bestselling or
unknown. Filled with valuable tips, The Frugal Editor touches on all aspects
of self-editing, such as how to spot common grammatical errors, from
superfluous adverbs to confusing dangling participles, as well as how to
organize the workspace, format the manuscript, and use Word's tools to the
fullest. Also included are sample query and cover letters, and pointers on
correcting intrusive taglines, when to use an ellipsis, and correct spacing,
to name a few. The book takes the reader step-by-step through the editing
process, from rough draft to galley. No questions are left unanswered, no
topics left uncovered. This generous writer goes so far as to recommend
resources through other books and websites, with plenty of advice from
agents and editors.
The Frugal Editor is one of those reference books every writer should have
by their computer for constant use and study. Highly recommended.

THIS IS THE PLACE, by Carolyn Howard-Johnson
Reviewed
by Kim Jacobsen
This is a beautifully painted portrait of
words depicting life in 1950’s Utah and the bigotry that existed for non
Mormons. A bigotry that still exists today.
For those of us who don’t often use words
such as bigotry, we must first realize that "it" comes in many sizes, shapes
and colors. THIS IS THE PLACE portrays the story of a young, non Mormon
woman growing up in an age and place that was strict with its standards and
beliefs.
Author, Carolyn Howard-Johnson, weaves a
story about one family and the generational battles with one particular type
of bigotry - religious bigotry. The barrier created by believers and non
believers is so huge that it changes the course of life for members of this
family. Happiness becomes aloneness. Love becomes intolerance. People tied
together by the bonds of family and blood dissipate into a changing history.
Life is difficult for these hard working
people and the bias that clings to the non Mormons is another burden for
them to carry. Their guilt and independent beliefs wage a tug-o-war within
their own hearts. Even within the family unit there is always an underlying
need to convert the non believers.
The characters within the pages of this
story are instantly lovable and unbelievably real. So much so that the
reader can’t help but feel compassion and sorrow for their predicament. As
the reader, we long to find a way to reach out and help them through the
trying times, but Ms. Howard-Johnson keeps us moving ever forward through
this glorious walk back in a time not familiar to many, not remembered by
most.
Utah is an entire state that stands with
strong beliefs and dogged determination to convert all that are not Mormon.
The importance of this determination cannot be swayed by love, marriage,
blood or independence.
Carolyn Howard-Johnson’s words sing like
Grandma Harriet’s piano keys. The written word has never before congealed
into such a beautiful tale.

Harkening: A Collection of Stories
Remember by Carolyn Howard-Johnson
Reviewed by Rolf Gompertz
Author of Abraham, The Dreamer: An Erotic and Sacred Love Story, UCLA
instructor and former publicist for NBC
What is "harkening"? According to the
dictionary, harkening means: to listen attentively; to give heed.
It is what Carolyn Howard-Johnson has done. She has harkened to the
experiences of her life. She has harkened to the individuals who have
peopled her life. She has harkened to her inner voice.
Howard-Johnson has written
a most extraordinary book. "HARKENING: A Collection of Stories Remembered"
is neither fact nor fiction, but reality, HER reality.
"This book," she explains in her Introduction, "is made from my own memories
and the harkenings of others. I liken the process of recording them to a
child who listens to adult conversation with nuances that she doesn't quite
understand; she must fill out the meaning with her own experiences." The
author asks, "Isn't a writer's truth more truthful than fact?" She calls her
stories, "creative nonfiction."
The author travels back
and forth in time and place - to Utah where she was born and raised, to the
Los Angeles area, where she lives now, and to other places that have figured
in her life. Though connected, each story also stands alone. In each case,
Howard-Johnson goes in search of the truth that lies at the
heart of some person, some encounter, some experience. She uncovers layer
upon layer and plummets secrets, until she arrives at some precious gem of
truth.
"Howard-Johnson has an
uncanny eye and ear for tell-tale facts, definitive feelings and penetrating
remarks. Like an artist, selecting the right color, she finds the fitting
word, the striking image, the memorable phrase:
What is most extraordinary
about "HARKENING: A Collection of Stories Remembered" is that the author
shows us that the seemingly ordinary moments and events of our lives are
anything but ordinary. She shows us that they contain kernels of deep
meaning and profound truth -- if we allow them to speak to us, and if we
will harken with courage, honesty and love.
"HARKENING: A Collection
of Stories Remembered," by Carolyn Howard-Johnson, is a profoundly
meaningful and enjoyable book written by a skilled, honest, extraordinary
writer and story-teller.
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Rolf Gompertz is the author of eight books, including,
"Abraham, The Dreamer/An Erotic and Sacred Love Story," a
provocative, biblical novel about Abraham, his wife, Sarah, and
"the other woman," Hagar. The paperback may be browsed and
ordered at http://www.iUniverse.com ,
http://www.amazon.com ,

Review of The Great First Impression Book Proposal
Here's How to Create a Winning Book Proposal,
November 15, 2007
Any good writer can write a great
book proposal. That is what Carolyn Howard-Johnson will show you
how to do very quickly in this beautiful little short. This book
helps you clarify the information you need to get and impress
the publishing world. Be yourself, yet create a winning proposal
for your book.
As always Carolyn's speciality is giving you specific and
brilliant tips. She show you "exactly how-to-do's. " Then you
add your creativity to the mix and you're done!
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