Marketing Collateral

Marketing Collateral Design in Short Runs (500 or fewer):

Our service helps authors target specific audiences. Focusing on the benefits for a specific audience makes printed material more effective. There are other advantages to printing fewer. You may need to make small changes -- like dates or event titles or add an especially good review or a contest win. For these reasons, we offer short run printings at lower prices than most markets. We do not try to complete with large presses for large printing runs. With the files we provide, you can have the designs we have made for you printed in large numbers to drive down the cost per item

Starter Pak: We design marketing collateral including brochures, flyers, business cards and post cards. They are delivered to you in both pdf and publisher format for you to reprint on your own and you also receive a starter pack of 100 copies of the tri-fold, full color brochure on 32# glossy paper and 100 copies of the flyer on 28# paper. Price for the starter kit $500 plus postage.
Tri-fold, full-color brochures on 32# gloss paper, folded are priced at 100 for $66 plus shipping.
Fliers, one sided, full-color on 28# paper are priced at 100 for $45 plus shipping.

See sample brochure designs below.

Media Kit Development:

Authors' Coalition-produced media kits use a format suggested by former publicist, journalist and author of The Frugal Book Promoter: How to Do What Your Publisher Won't and other books from a novel to a chapbook of poetry. A former journalist, she knows what a busy editor needs and what she wants. A former publicist for a New York firm, she knows what makes a media kit successful (including avoiding calling it a press kit). Because she is an author, she knows that to be successful media kits for the publishing industry must differ from those used by other businesses and her kits make it immediately apparent to an editor that they do. She says,

"Your media kit introduces you to gatekeepers of all kinds. The ones with the power to say 'yay' or 'nay' to your ideas, your book. It should also be a featured item on your website."

Media Kits will be delivered to you through email as a pdf. Available from $150 to $500 depending on length, available content necessary editing of material submitted.

Media Kit Template: Click here for Carolyn Howard-Johnson's free template for a dynamic media kit.

NOTE: This sample is an all-purpose kit. Depending on how you plan to use yours, you include some parts of it, discard others. The goal is to give an editors, producers or reviewers everything they need to make their jobs easy for them. The better you fulfill their needs, the more successful your kit will be!

Call Pat at 417-230-5555 or e-mail Pat Avery@gmail.com.

Example of Brochure

Click on thumbnails to see larger picture!

Front of Brochure

Back of Brochure

Example of Business Cards

Click on thumbnails to see larger picture!

Front

Back

Example of Flyer

Click on thumbnails to see larger picture!

Example of Postcards

Authors' Coalition proudly honors its sponsors.

Sponsorships are open for participation from any publishing-related entity--presses, artists, speakers, conferences, tradeshows, individual authors. Please click here for details.).

Directors: Pat McGrath Avery, Joyce Faulkner

Founded by Carolyn Howard-Johnson

"AC is the current that propels your career."

Carolyn Howard-Johnson, Authors' Coalition founder

Disclaimer

You are encouraged to download and reprint much of what you find on this site.

If you choose to do so, please include bylines, taglines and copyright tag.

For those who prefer express permission, contact Carolyn Howard-Johnson at

HoJoNew@aol.com and she will put you in touch with the owner of the creative material.

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